**Company description** At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. **Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. **Open** - We value diverse perspectives and new ways of working. **Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together. **Overview** **Overview:** The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both Programmatic and Direct campaign management and strategy. This role oversees a team that manages the day-to-day management of both Programmatic and Direct disciplines. A successful candidate will have at least 5 years of digital media experience in the Programmatic media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners. **Responsibilities** **Role Objectives:** + Manage a cross-brand team focusing on both Programmatic and Direct Investment buys + Solid knowledge of the Programmatic landscape – system setups on both DSP & DMP + Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies + Provide Direction as needed for improving campaign performance through optimization and/or implementing new features and strategies + Partner with analytics team on campaign measurement reporting and insights generation + Develop, grow, and maintain both internal and external relationships + Advocate for the value of Programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space + Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results + Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape + Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary + Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities + Work with media partners to ensure accurate platform implementation + Manage vendor-side billing and maintain close oversight of open items clearing + Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers **Qualifications** **Minimum Qualifications:** + 5+ years of experience managing Display, Video, and/or Programmatic Media Buying + 2+ years of experience managing a team + Solid knowledge of the Programmatic ecosystem inclusive of DSP, SSP, and DMP/CDP + Working knowledge in technologies such as Google Campaign Manager, DV360, Yahoo DSP, and Prisma + Knowledge of Direct IO planning and buying process with an understanding of various vendors and offerings + Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management + Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations + Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting + Strong analytics, organizational, and communication skills + Strong client facing experience with the ability to identify risks and effectively manage through issues + Strong project management skills + Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines. Compensation Range: $95,950 - $131,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/26/2025. \#LI-KS3