Wells Enterprises is looking for a strategic & action-oriented Associate Brand Manager to support the brand in its next era of growth. Reporting to the Brand Manager, you will be responsible for supporting the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.   

Primary Responsibilities:

Support the development and execution of annual brand plans and go-to-market strategies. Conduct market, consumer, and competitive analysis to inform strategic decisions & forecasting. Collaborate with cross-functional teams including sales, R&D, design, and supply chain to deliver projects on time and within budget. Manage product launches, promotional campaigns, and brand activations across digital, retail, and experiential channels Track and analyze brand performance metrics, including sales data, share trends, and marketing ROI. Assist in the development of creative briefs and marketing content that aligns with brand positioning and voice. Monitor category trends and identify growth opportunities or risks. Partner with agencies and external vendors to ensure high-quality and timely deliverables.