Wells Enterprises is looking for a strategic & action-oriented Associate Brand Manager to support the brand in its next era of growth. Reporting to the Brand Manager, you will be responsible for supporting the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals. **Primary Responsibilities:** + Support the development and execution of annual brand plans and go-to-market strategies. + Conduct market, consumer, and competitive analysis to inform strategic decisions & forecasting. + Collaborate with cross-functional teams including sales, R&D, design, and supply chain to deliver projects on time and within budget. + Manage product launches, promotional campaigns, and brand activations across digital, retail, and experiential channels + Track and analyze brand performance metrics, including sales data, share trends, and marketing ROI. + Assist in the development of creative briefs and marketing content that aligns with brand positioning and voice. + Monitor category trends and identify growth opportunities or risks. + Partner with agencies and external vendors to ensure high-quality and timely deliverables. Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®. Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com . **What We Offer** At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here (https://wellsenterprisesinc.com/news/benefits) . **Requisition ID** : 2208363