Celebration, Florida, USA
1 day ago
Assoc Digital Analyst
Job Summary: It takes people to make the dream a reality.” Walt was onto something when he said that, and it remains true today. No matter the stage in your career, being part of Disney Experiences means being part of a team that helps bring innovation to life through unparalleled products, services, and, most importantly, remarkable experiences. As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving innovations. Join our team and watch your dreams come true.

Consumer Insight, Measurement, and Analytics (CIMA) is a part of Disney Experiences, serving as a center of excellence that leads strategy development and decision-making through actionable data analytics, integration, and insights. Within CIMA, the Digital and Travel Operations Analytics (DTOA) team focuses on leveraging best practices in analytics to capture data, analyze it, and optimize our digital and contact center channels, driving guest satisfaction and business outcomes.

In your new role as an Associate Digital Analyst, you’ll be a key player in deploying new, leading-edge digital features for Disney Cruise Line. You’ll utilize your passion for analytics and digital technology to provide insights that inform decision-making for partners across the organization, including Marketing Strategy, Digital Technology, and Product Management. You will frequently collaborate across teams on best practices for digital analytics implementation and consolidation of performance into holistic stories. To succeed, you should be comfortable working with multiple partners, possess a proactive approach, and use your ability to create and support a story based on quantitative findings.

As the Associate Digital Analyst, you will support the exciting growth of Disney Cruise Line, including websites and mobile applications. You will generate and implement technical requirements for analytics, develop and maintain regular reports, conduct planned and ad hoc analyses, and perform in-depth, holistic analyses to tell the performance story and deliver insights to various audiences.

We encourage you to apply, even if you don’t think you meet every single requirement in this posting. In DTOA, we’re looking for great analytical talent, not just those who tick 100% of the boxes.

Responsibilities:

Assist Sr. Digital Analyst and organizational stakeholders to ensure accurate data collection to solve challenging business questionsCollaborate with business, technology, implementation specialists, and analytics partners to determine data needs, establish data collection requirements, and deploy and maintain accurate digital trackingIdentify areas of opportunity for data improvement and follow through to see them implementedOwn and be responsible for project details for use as reference material across the teamDefine and execute quality assurance procedures to ensure the accuracy of analytical output on a regular cadenceDesign visually appealing, effective, and impactful reports for numerous audiences, including views for executive leadership consumptionPrepare analytical plans, including milestones, hypotheses, and data sources necessary to complete complex deep dive analysisSupport a variety of partners across the organization with ad-hoc reporting and in-depth analysisUtilize business and analytical expertise to independently perform proactive analysis and communicate opportunities, optimization tactics, or issuesSolidify the validity of findings using statistical concepts and be able to explain those concepts at a high levelIndependently seek out additional data and information to round out analyses and confirm assumptionsTell inclusive stories with data through insightful analysis and creation of data visualization to communicate actionable insights to members across all levels of the Disney organization

Basic Qualifications:

1+ years of analytics experience, preferably across web or mobile appExperience using either Adobe Analytics or an equivalent digital analytics toolDemonstrated ability to define digital analytics tracking requirementsDemonstrated understanding of dissecting data and collection scenarios for segmentation and targeting use casesIndependent time management and prioritization skills with the ability to consistently meet deadlinesAbility to provide clear communication (verbal, written, and visual)Ability to thrive in a discipline where tools, technology, and skills are constantly evolvingAbility to maintain and grow relationships with partners/clients/teamAbility to excel as a team player in a fast-paced, complex, and ambiguous business environmentProactive curiosity to understand the “Why” behind data, performance, decisions, etc.Demonstrated ability to derive actionable insights from data and effectively guide decision-makingAbility to distill analysis into concise recommendations and present to various levels of audiences up to the executive levelProficiency in Microsoft Office tools (Excel, PowerPoint, Word, etc.)

Preferred Qualifications:

2+ years of digital analytics experienceAdvanced knowledge of Adobe AnalyticsExperience with A/B testing and web/app optimizationKnowledge of web/app construction and user experience designTravel industry and eCommerce experience1+ years using statistical concepts in a business contextDemonstrated ability to apply statistical rigor to analyses (significance testing, regressions)

Suggested Education

Bachelor’s degree

Preferred Education

Bachelor’s degree in an analytical or quantitative field, such as statistics, economics, mathematics, marketing analytics, finance, or engineering, or an MBA or Master’s degree in an analytical or quantitative field or equivalent work experience.

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