North Rocks, Sydney
1 day ago
Assistant Media Manager - Ice Cream

Who we are?  

Life Tastes Better With Ice Cream  

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.  

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products. 

  

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity and is pioneering flexibility. There’s no better time to join our team!   

Job Summary 

As a new standalone Ice Cream business, we want pioneer the future of media and marketing communication through our global scale, expertise and iconic brands. To accelerate our journey, we are looking for someone who is passionate about all-things-digital.

If you geek out over data, love building full funnel consumer journeys and want to create mesmerising digital moments around the joys of ice-creams - this might be your dream job!

Role Responsibilities:  

Turn big ideas into bigger results (Campaign Strategy) - Architect complete campaign journeys (awareness → engagement → conversion). Key result areas (KRA): Best in class development of audience definitions, channel selection, benchmarking and integration of past learnings

Use data to build stories that connect (Data Collection and Reuse) - Working with our agencies and partners to build solid data led marketing strategies. KRA: Building plans in sync with our data strategy to boost data collection, reuse and enrichment (1st, 2nd and 3rd party data)

Drive measurement and testing - Working closely with our measurement team to build data-led plans. KRA: Running media tests that study effectiveness and efficiency and creating super strong data loops that fuel our plans.

Own the campaign control room (Campaign Management) – With the agencies, shape campaigns in real-time based on what the data's telling us. KRA – Ensuring real time campaign optimisation by understanding data from DSPs, partner ad managers, social listening, and other live dashboards

Plan for supreme agility and ensure we maximise brand opportunities. KRA: identifying key ‘ice-cream’ moments, strategizing and implementing spectacular moment marketing plans.

Be the master of operations excellence and work with the agency and global teams to land best in class plan programmatic, search, social plans in brand -safe, measurable and innovative manner. KRA: adoption and optimal utilisation of ULTRA (UL programmatic desk), data collection size and timelines, search strategy, adoption of global and local best practises and learnings, management of reconciliation of spends.

What you will need to succeed  

Experiences & Qualifications 

Required:

2+ years’ experience working in the Australian media industry and superior knowledge of the digital media landscape

Proven ability in converting marketing objectives into SMART (specific, measurable, achievable, relevant, and time-bound) media JTBD for the agencies.

A strong passion for understanding and using digital trends and innovation to meet business objectives

Experience in collaborating with multi-functional teams and stakeholders, agencies, partners and vendors

Desired:

Category Growth Management - capable of collaborating with CSP in the creation and execution of a joint business plan delivering the triple win.

Digital Commerce – good understanding of the digital commerce landscape and the different approaches required to serve each customer.

Commercial Strategy – can balance spend in line with company strategy and deliver on customer category growth objectives.

Customer Relationship – through the JBP, creates a climate with the retailer to deliver long-range shared category objectives.

Data Literacy – uses data to identify insights that drive business results.

Selling – understands the needs of their customers and creates compelling propositions that align with them.

Negotiation – has led a team through a complex commercial negotiation, incorporating planning, aligning stakeholders and maximising value created.

Executional Excellence – understands the customers supply chain expectations and deploys activities in-store partnering with the Grocery Execution Lead.

Leadership Behaviours

You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.

You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical Unilever Behaviors

TALENT ENABLER – we create sake spaces for honest conversations and enable personal growth.

SELF DEVELOPER – we embrace and share feedback to up our game.

CHANGE ADAPTOR – we take intelligent risk; pivot fast and constantly remove obstacles to success.

MARKET MAKER – we drive category growth with our customers.

OUTCOME OWNER – we face facts and take accountability for results.

PURPOSEFUL DECISION MAKER – we take people, planet and profit into account in all decisions.

What awaits you at Unilever Ice Cream? 

The core of Unilever’s culture is captured as Human, Purposeful, Accountable. You will be joining a dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success. 

This is your opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally. You will also benefit from amazing discounts on external company products, attractive employee referral reward program amongst other benefits. 

This is a great opportunity to work within an iconic and global organization. We have gained our reputation as one of the world's most admired employers by providing an environment where individuals can achieve their goals, both professionally and personally. 

Make no mistake we expect a lot from our people as they do of us. So, if you can rise to the challenge, don't waste any time - apply now! 

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact anz.talent@unilever.com. 

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. Interested in learning more, check out our Reconciliation Action Plan and Workplace Adjustment Policy on the Unilever webpage.

At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.

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