Company Description

Minor Hotels is an international hotel owner, operator, and investor with a portfolio of more than 536 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travelers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Elewana, Tivoli, NH Hotel Group, Four Seasons, St. Regis, Marriott, and Minor International properties, across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America.

 

Job Description

This role sits within the  Marketing & Communications team and will work closely with the Marketing Director to devise and implement (traffic and data) acquisition strategies. The role's main responsibility will be to drive a quality audience to visit and engage with Anantara digital platforms: web, mobile and social in order to hit transactional revenue targets.
Digital Marketing:

Make digital a strategic part of the entire customer journey for our products and servicesResponsible for the e-commerce capabilitiesLeveraging ‘Owned’ Media via various tools/analytics, creative optimizations, and form page optimizationsOwning the Funnel management - both volume and efficiency aspects to meet the monthly targetsTrack and monitor performance of the media buy such as paid search, SEO and demonstrate ROI and the value of marketing to the organizationProvides holistic view of acquisition and usage of the digital marketing productsIdentify and ensure opportunities in targeting as well as lead conversionsReporting of budget forecasts and actual to ensure spend discipline is maintained across all channel

Social Media Marketing:

Provide valuable content (i.e. infographics, blogs) and field discussions about how to improve our products and servicesEngage in a two-way conversation with our audience and communityRepresent our audience and community, create engaging content and do the talking most of the time, but at the same time be an effective listener and communicator working alongside our internal support teamCreate networks and build the community to earn our target markets’ trust and influence them to identify with our brandAbility to communicate seamlessly. Research, follow trends and produce informative content (content creator) that are easy to consume and spread, and add value to our audience and community

QualificationsBachelor's degree in Marketing or Hotel ManagementMinimum 2 years- experience in a similar role in the hospitality sectorProven knowledge of creating, leading and managing fundamental and complex projects to tight deadlinesExperience of managing and motivating a team along with evidence of driving successful team resultsUnderstanding of Social Media dynamics, Content, Creative, Ads, Engagement and analyzing performanceFamiliar with key Digital Marketing AgenciesAble to coordinate and facilitate Photoshoots to create Storyboad contentOutstanding communication skills in all areas of writing, listening and speaking English.