PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels.

 

 

Key Responsibilities:

Planning

Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand Support the development of the Retail activations programs in Key store format. Understand the target consumers profile, well briefing to agency to efficiently get qualify proposal Collaborate cross functionally to help steer stake holder alignment on own retail activations Calendar developed and x function resource leverage

 

Execution & Management

Flawless execution of the agreed retail activations Marketing Agencies- Coordinate with agencies for planning, execution & budgeting Working Budget- Ensure that your individual activations hit their pre-agreed budgets & control any financial misappropriations Ensure information requirement for Finance team is provided in time & is accurate Support management of the regional adidas community building initiatives & programs Execute any other relevant projects assigned by your line manager

 

Evaluation & Reporting

Support evaluation of your activations from a KPI and ROI perspective and share with relevant teams

 

 

KEY RELATIONSHIPS:

Marketing all functions Finance & Purchase One Operation Team Finance & NTP

 

 

KPI’s

Sales and Traffic incremental vs benchmark numbers Target audience share

 

 

Knowledge, Skills and Abilities:

Fluent in English/Mandarin Strategic minded with strong executional abilities Excellent presentation skills Business trip required Strong ability to collaborate with cross functional teams Consumer focused

 

 

Requisite Education and Experience / Minimum Qualifications:

University degree in Business, or equivalent professional experience, ideally within the Marketing domain. (Additional sales/retail experience is an added advantage). Minimum 3-5 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area; Event agency working experience is a MUST Passion for sports & sports culture