Job Description :

Job Title - Assistant Manager - Customer Marketing

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Role Responsibilities:

Purpose of the Role: The role looks at supporting the SCMM in delivering the NSV and market share objectives. The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor/vendor management, capability building and managing all documentation to ensure smooth implementation of the plan.

Qualification: MBA in Sales and Marketing

Experience: • 2-4 years experience in FMCG / Alco-Bev sales

Knowledge & skills: • Planning, execution and review. • Analytical & reasoning skills; data analytics • Communication & negotiation skills • Collaboration skills • ROI Orientation • Vendor Management • Training promoters in outlets • Creativity

Requirements of the role • Extensive travelling across to the outlets • Visiting the different markets, visiting outlets during activations • Engaging consumers and customers at the outlets • Ability to multitask and deal with complex challenges • Constantly scouting for new opportunities

AREAS OF RESPONSIBILITY

1. Outlet management • Conduct market recee with Sales team to evaluate and finalize the outlets • Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO • Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar • Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc • Collate and update TSEs & TLs monthly Scores in online & offline Portal • Prepare and supervise contracts for rental outlets and get their approval through the legal team © Diageo India Highly Confidential • Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team • Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments "

2. Brand communication and visibility • Help SCMM develop brand communication options at various channels as per brand imperatives • Co-ordinate with vendors to oversee execution of signage in the state. • Execute agrees visibility strategy and track and monitor visibility execution • Responsible for the choice of outlets for implementation along with the Sales team. • Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

3. Budget • Coordinate with the manpower agency for various activities eg. claim settlement etc. • Ensure accurate spend of budgets at the state level.

4. Analytics : • Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement. • Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan.

5. Train promoters for optimum performance • Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing • Induct and train the promoters as per incentive schemes • Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

• Additional Notes :

• Collaborate with CH / RCMM / Brand team for Plans

• Close All elements Design with Vendor as per guidelines

• Raise PO for planned activities

• Track execution

• visiting retails for checking executions of visibility elements

• Planning & execution of event

• Placement of event elements

• Doing M&E of all spends

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

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