Closing Date2025/02/22 Reference NumberCCB250210-1 Job TitleArea Sales Manager Job CategoryCommercial - Sales and Marketing CompanyCoca-Cola Beverages Zambia Job TypePermanent Location - CountryZambia Location - ProvinceNot Applicable Location - Town / CityLusaka Zambia Job Description

Key Purpose Statement

 

To deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts. Brilliant execution and sales through their sales reps/people.

Connect weekly with Regional Sales Manager. Support the Regional Sales Manager with regards to delivery, implementation and measurement of performance based on the business plans. Support sales regions in development of capability in clear understanding of the channel strategy and execution criteria through regular trade visits, one on one interactions with customers and what their needs are. Support the Sales reps in providing direction to sales force and regions. Interaction with other Area Sales Managers and Regional Sales Manager to deliver on the country and customer specific growth strategy. Weekly and monthly meetings with Sales reps and regional sales manager to determine promotional grids, review business performance and identify opportunities. Key Duties & Responsibilities Maximizes allocation of resources in area (e.g. POS, Coolers) Manages and measures sales targets daily and takes corrective action with team Coach and Lead Trade and Outlet Execution Outlet Development Quality Management

 Sales and Market share growth

Partner with sales reps and customers to develop and execute a customer specific business plan. Monitor competitive activities Quality Management : Ensure compliance to Quality Standards and Manage Trade Replacements. Promotions : Implement promotional plans Report promotional deviances with Store Owners / managers Execute Promotional Compliance Merchandising : Ensure the execution and Implementation of Picture of Success by channel is being done by the sales reps. Implement stock rotation Execute dealer merchandising training Order Generation : Sell in Core packs as per Picture of Success Orders calculated and captured Achieve Sales Targets Manage New Product Listings

 

Negotiates permanent, promotional and ad hoc space with customer. Executes quarterly (or as per agreement) business reviews by customer. Attends frequent trade visits to customer stores with relevant regional personnel Understand pack margin and pack role per customer in order to optimise revenue growth.  Utilise market research and analysis such as Nielsen, loyalty data etc to formulate programmes and feedback to customer. Customer Relationships Supports the front line staff in building strong relationships with each customer by: a) Identifying business growth opportunities - (master of execution and brings a different        perspective to identify opportunities sales staff may have missed Develop, implement and/or manage account specific programmes, promotions and packs as required and evaluation. Builds personal relationship with customer through various interactions such as charity sports days, customer conference participation, corporate golf days, host at local and international conferences and sporting occasions. Sales and Marketing share growth  Manages and measures sales targets daily and takes corrective action  Allocates execution resources (e.g. POS / coolers / promotional material etc) for maximum return  Identifies competitor activities and develops and implements response tactics  Promotions - ensures local and national promotions are implemented effectively Skills, Experience & Education

Qualifications and Experience

Qualifications:

3 year Sales/ Marketing or equivalent Diploma/Degree

Post matric sales and marketing qualification.                

Experience:

Ideally a minimum of 2 years previous sales experience or equivalent FMCG