Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Allergan Aesthetics | An AbbVie Company

Job Description

Reporting to the Area VP, AA, APAC&MEA. No Direct Reports The position will be the principal connect between IMCO and the countries in APAC&MEA by helping countries carry out portfolio prioritization in line with the AA International Marketing strategy. This individual will be a member of the AA Area Leadership Team and a core member of the International Brand Team.

This individual will understand and advocate for country marketing needs and ensure that needs are heard and prioritized effectively. The incumbent will also ensure the percolation of Brand and Launch strategies from IMCO to countries and will help countries get access to tools, training and resources needed to build Execution Excellence assessing, building and augmenting marketing capabilities in the different countries. In addition, the position will directly lead strategic initiatives and key projects for the region. This includes leading cross functional teams, project management, new product launch planning and tracking. The head of strategic marketing will work with the countries and APAC&MEA LT to ensure country priorities, resource allocation and activities are aligned with the international, area and local plans.

DUTIES AND RESPONSIBILITIES

1) Leading strategic alignment between IMCO and APAC&MEA countries

Liaising with IMCO on an ongoing basis to present the strategic needs of each of the APAC&MEA countries to ensure adequate attention and support from IMCO for:Portfolio prioritizationLaunch readiness in countries in the form of Plans, Tools, requisite Training and relevant information needed for launch success.Ensuring alignment between countries and IMCO with regards to brand strategies; ensuring percolation of marketing plan from IMCO to countries.Working along with all APAC&MEA Functions (Medical Affairs, Price & Trade Channel and Business Excellence etc.) to ensure deployment of Marketing Plans.Oversee AMI plans and activities per country and ensure alignment with strategic plans. Assess and augment AMI capabilities in countries to ensure appropriate dissemination of medical education. 40%

2) APAC&MEA Strategy and Regional Project Management

Develop a clear JUVEDERM strategy for APAC&MEA and priority markets within AA 40%Project Management for key priorities within APAC&MEAPartnering with local markets on go-to-market/launch strategy including marketing campaigns, communication etc. Curate and share best practices and process efficiencies across teamLead new product launch planning and implementationEnsure country execution is aligned with the regional prioritiesLead APAC&MEA Governance

3) Capability Building

Assess and augment marketing capabilities in all the countries to ensure countries have A-class marketing talent.Structure and conceptualize on-going marketing capability building programs for APAC&MEA to ensure the Marketing team is equipped with the latest knowledge and skills to support business growth.Focus on building capabilities in the areas of Digital marketing as a key driver for market differentiation and business growth.Build top class launch capabilities across APAC&MEA.
Qualifications
Bachelor Degree in medical or pharmaceutical Sciences and/or Business StudiesAn MBA or equivalent qualification in Marketing would be preferred.Overall experience of around 15 years or more, including Pharma Marketing experience of around 8-10 years at a Country / BU level for a large business. • Past experience of Sales & sales managementProject Management and a proven track of leading cross functional teamsExperience and in-depth understanding of one or more of Allergan Aesthetics Key TAs would be a plus. Essential Skills, Experience, and Competencies (includes Licenses, Credentials)Committed, credible and enthusiastic with an action-oriented approach and sound current knowledge of the local country healthcare marketplaceStrong strategic and conceptual thinking skills. Strategic Planning to drive the vision, overarching strategy, and positioning for Juvederm at the area level.Strong Project Management and/or Product Launch skillsExcellence in Managing key Brand portfolios at a country level.Significant capabilities in tracking the latest market tends and generating outside-in perspectives.Excellent communications skills, both written and verbalStrong inter-personal, motivational and influencing skillsSelf-starter able to operate effectively within a matrix organization.Excels in a fast paced and dynamic environment; calm under pressure.
Additional Information

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