APAC Field Marketing Specialist
IBM
**Introduction**
Apptio, and IBM Company, has an exciting opportunity to hire a high energy Field Marketing Specialist who has an analytical ‘can do’ attitude and has experience in the technology industry where change is often the constant.
**Your role and responsibilities**
We are looking for an individual to jump in and add value right away by showcasing first class event coordination, planning and project management skills.
Must be an outstanding team player, able to manage multiple concurrent projects, be proactive, able to quickly prioritize, have experience working under tight deadlines and consistently deliver projects on schedule and within budget.
We believe that a customer focused approach is vital to create event experiences which "wow" every time.
What you will do:
• 70% | Event research, planning, execution and project management
• 30% | Operations, budgeting & reporting
• Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio/IBM proprietary events and virtual programs
• Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment
• Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
• Attend trade shows and events as needed (10% - 15%)
• Print/ship marketing and promotional materials to events as required
• Schedule appointments and coordinate an event calendar
• Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
• Create reporting, event announcements and event recaps which provide executive summaries of events & programs
• Knowledge of Salesforce - building campaigns, reports, dashboards
* Knowledge of Monday.com
• Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
• Work cross functionally to ensure programs and events stay on task and within budget
• Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.
**Required technical and professional expertise**
Basic Qualifications: Minimum 2-3 years of event management experience in a B2B environment, Technology Software Industry
Desired Qualifications: Bachelor’s Degree with marketing or business focus preferred.
**Preferred technical and professional experience**
Basic:
* Clear, direct, proactive communication skills, both verbal and written
* MS Office: Must be proficient in Excel, Word, PowerPoint - to help track budgets and project plans
* Strong administrative and problem-solving skills.
Desired:
* Basic knowledge of Salesforce.com, Monday.com
* Experience with On24 or other event platform for building event registration and reporting
* Basic use of Zoom, Teams, or similar platforms for online events
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