Toronto, ON, CA
2 days ago
Analytics and Insights Professional, Amazon Advertising
Amazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.ca, across our other owned and operated sites like Prime Video and IMDb, on other high-quality sites across the web, and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazon's unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, leading to them being measurably more successful with Amazon. The A&I organization consists of a variety of different practices, which are groups that focus on different approaches to create these insights.

We are currently looking for a highly skilled and motivated Analytics and Insight Professional (AIP) to help scale our growing advertising business. The AIP is a key member of the Customer Success Team at Amazon Advertising, taking a consultative approach, building deep relationships with advertisers, sales, account management, retail, and other Amazon business partners to analyze and measure the success of advertisers' performance on Amazon. On a daily basis, AIP activities include analyzing metrics of success for a business or category, developing data-driven insights and recommendations for executive client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AIP is critical to delivering the best return on investment for our customers.


Key job responsibilities
• Leverage Amazon's proprietary data and tools, as well as third-party research solutions, to generate insights.
• Design survey questions and aggregate actionable findings for our customers
• Utilize your advertising industry expertise and understanding of our customers’ business to provide guidance to C-suite marketing leaders, via compelling narratives and frequent in-person client presentations to iterate on and articulate a brand’s strategy
• Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to provide a complete solution
• Deal with ambiguity to decipher complex problems, select ideal solutions from a wide array of analytical techniques and concepts, and translate these into actionable recommendations.
• Collaborate cross-functionally, communicate effectively across multiple business functions and geographies, and influence marketing initiatives.
• Own account-level data and/or analytics-related strategic conversations internally and externally.
• Demonstrate deep analytical ability and develop expertise in Amazon's proprietary metrics, constantly evolving how we analyze and communicate data-driven insights to our advertisers.
• Educate your internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions, writing training documentation, and producing whitepapers.
• Advocate for data-driven decision making and encourage clients to act on recommendations, and drive thought leadership.
• Demonstrate a passion for learning new skills and adopting new methodologies and tools.
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