The Director of Admissions and Marketing will lead, develop, and execute the healthcare center’s sales
and marketing efforts to facilitate the center’s quality mix referral development and census growth. This
position is responsible for the overall execution of the center’s development, coordination, and
implementation of the facility’s admissions, sales, and marketing strategies and plans. The position has a
dotted line of responsibility to the Regional Director of Census Development, and reports to the Center
Administrator.
Essential responsibilities of this position include, (1) securing target volume of quality mix and total
census admissions (volume matrix) each week/month to assure the center achieves and/or exceeds
budgeted monthly total occupancy, M2, and Med A goals. (2) Leading the center’s external sales and
marketing efforts to achieve referral development, quality mix admissions, and census growth for both
quality mix and total census. (3) Implementation and maintenance of all of the center’s daily census
information both timely and accurately with PCC and Census Pro systems. (4) Execution of the pre-admission review process accurately and completely. (5) Quality implementation of the company’s
admissions, marketing, and operational policies (including scope of service) and procedures.