We are seeking an exceptionally talented Acquisition Marketing Manager who can leverage digital expertise in planning, execution, and optimization of growth focused campaigns across our marketing channels. As a Marketing Manager, you’ll be responsible for optimizing and elevating our customer acquisition and engagement marketing for Amazon Photos. This role focuses on the development of paid marketing initiatives and subsequent execution. You will analyze channel performance, recommend strategy, and lead initiatives to grow and optimize the channel. You will manage and report ongoing performance and influence multiple stakeholders cross-functionally to drive optimizations that will help improve top of the funnel reach and output metrics of acquisition KPIs. The impact of this role is significant and broad, accounting for a large percentage of Photos KPIs.

The successful candidate will have strong analytical skills, problem solving skills and a deep understanding of digital marketing measurement and attribution methodologies. The candidate will need to leverage their proven track record of leading as well as executing marketing initiatives, while managing to a paid media budget encompassing multiple marketplaces. In addition, ability to work with an analytics team, excellent written and verbal communication skills, and ability to understand overall marketing strategy is key. Experience in GTM initiatives and partnering with product teams will further drive success in this role.

Key job responsibilities
- Own the ongoing planning, optimization and execution of a subset of Amazon Photos paid marketing channels. This would include new channel assessments, bid optimization, display campaign optimizations, audience refinement, and campaign analysis
- Create, implement, and lead optimizations on campaigns across multiple network channels (such as ADA, Meta, and leading DSPs)
- Analyze and communicate marketing performance to stakeholders including key learnings and best practices
- Work closely with Photos product marketing and product teams to support new feature launches and additional internal partnership opportunities
- Partner with internal Amazon teams to advance measurement and understanding of ROI


About the team

Amazon Photos helps consumers preserve and re-live their memories. The service comes with unlimited photo storage for Prime members and apps are available on iOS, Android, Web, Desktop, Fire Tablet & Fire TV. The service is also integrated into Alexa devices such as Echo Show and Echo Spot. Amazon Photos is the latest digital offering to consumers released on the heels of the Amazon Music and Amazon Video offerings. We have ambitious goals to scale growth and adoption of the service around the world and delight our customers with a great product.