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POSITION SUMMARY
• Execute and monitor Account Marketing plans for covered priority accounts, in collaboration with Client Head(s)
• Support the execution of key sales plays by initiating standard campaign tactics
• Provide on-going Marketing support to Client Head (Partner) throughout the year by serving as main point of contact for Marketing
• Work collaboratively with other Marketing functions to achieve Bain Marketing’s overarching goals
• Monitor KPIs and performance to help optimize Account Marketing effectiveness
JOB DESCRIPTION
• Work directly with Client Head (Partner) and Manager to tailor initial and annual Account Marketing plans for covered priority accounts using industry-defined plan as starting point
o Set up Account Marketing (e.g. session with client head, CRM data check, review guardianship) for accounts; tag team with Manager for select, top client teams
o Provide a comprehensive view of the current state of our relationships at a client, including our outreach to and engagement from the people who matter most
o At direction of Client Head(s) and Manager, refine and tailor annual Account Marketing plan, e.g. share campaign requirements, provide visibility into key conferences and events to invite clients to via the Events CoE, etc
o Work with Manager to ensure Account Marketing plans are aligned with relevant industry and capability marketing strategies
o Track account marketing budget to ensure it stays on target
• Support Client Head (Partner) in executing key sales play opportunities and campaigns throughout the year, as defined by Manager:
o In collaboration with Manager, identify opportunities of highest relevance across Industry and Capability areas based on pipeline activity and close connection to client team
o Run campaigns with keen eye on relevant campaign schedules (e.g. timelines, baseline activity vs. campaigns) and the development, launch, and execution of specific Account Marketing campaigns
o Monitor and analyze campaign KPIs for covered accounts (e.g. click rates, leads, pitches) and where relevant, work with marketing CoEs to optimize campaign
o Ensure activities reach key client decision makers (e.g. promoters and influencers at clients and alumni with decision-making / influencing power) by leveraging all available channels
o Provide real-time support for must-win proposals
• Provide on-going Marketing support to Client Head (Partner) during the year
o Ensure accurate and actionable CRM data for covered accounts
o Monitor account interest on Bain.com (and any other sources) and adjust or pivot campaigns as needed
o Stay abreast of executive moves as another key input to the marketing plan
o Have working knowledge of options available to client teams regarding web personalization, LinkedIn campaigns, Elevate, Red Folder, Email campaigns, events, paid search, etc.
o Maintain regular communication and update schedule with Client Head / Team; bring in Manager and relevant Marketing team advisors as needed
• Work collaboratively with other Marketing functions to ensure plans are optimized, aligned and complementary and to achieve Bain Marketing’s overarching goals; leverage AI resources to experiment and innovate within proven channels
• Monitor KPIs and performance to help optimize Account Marketing effectiveness
QUALIFICATIONS
Required:
• An undergraduate degree in business / marketing
• Expertise and previous experience in marketing programmes and processes
• Ability to proactively conceive and suggest new approaches and solutions
• Demonstrated ability to take a lead on coordinating and executing distinct projects and/or large and regional events, including managing the budget, contributing to objective / goal definition etc.
• Demonstrated ability to understand local office and relevant industry practice marketing objectives and priorities, as well as content
• Effective written and oral communication skills, ability to liaise with stakeholders of various seniorities with minimal input from Manager
• Ability to interact with external contacts / parties as knowledgeable Bain marketing representative
• Client-centric mind set
• Ability to remain calm and composed under pressure, and ability to pivot based on input from senior partners
Preferred:
• 4+ years of relevant B2B marketing experience
• Professional services experience
• Experience in the relevant industry
• Account rep experience a plus