Job Description:

The Sales Account Executive generates revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television and digital advertising.

The Sales Account Executive generates advertising revenue by:

Calling on small, medium, and large businesses and agencies and finding new potential clients; to convince them of the merits of working with ABC4 and Nexstar Digital to deliver great results for their advertising investments.Implementing strategies to consistently grow revenue and exceed revenue goals.Establishing credible relationships within the local business community and develops new accounts.Maintaining assigned accounts.Prepare and deliver sales presentations to clients.Demonstrate the vast options available to clients and how specific advertising tools will help promote their products or services in the most effective way possible.Provide clients with information regarding rates for advertising placement in all media.Develop advertising schedules and campaigns in accordance with company pricing and policies to meet client needs and expectations. Work as part of an energetic team of sales and support professionals.Maintain a high level of public relations in all settings and as a representative of the company throughout the communities we serve.Performs other duties as assigned. 

Requirements & Skills:

Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.Minimum 4 years experience in media sales.Valid driver’s license with an acceptable driving record and reliable transportation Experience achieving long-range objectives and implementing the strategies and actions to achieve them.Excellent communications skills including writing and presenting proposals.Experience with MS Outlook including Word, Excel, Power Point and Teams.Proficiency with computing machines and general office equipment

Physical Demands & Work Environment: 

Must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups at their place of business, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors occasionally in all weather conditions, and work indoors in environmentally controlled conditions.

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