Account Based Marketing Mngr, Global Enterprise Marketing
Amazon.com
Amazon Web Services is seeking an analytical and results-focused individual to develop Account Based Marketing (ABM) Programs for top Enterprise customers. This role requires an individual with demonstrated experience in driving successful ABM programs, securing alignment with various cross-functional global sales and marketing stakeholders, and creating processes and resources that will enable our Field and Partner Marketing counterparts to execute ABM campaigns independently.
The Account-Based Marketing Manager role will hold four main responsibilities. This includes driving short-term ABM at-scale pilots that deliver results and demonstrate impact, developing the long-term strategy for distinct cohorts of priority customers, and aligning with the Global Campaigns team to implement ABM programs at a Global scale. The Account-Based Marketing Manager will also be responsible for enabling and educating Field Marketing, Partner Marketing, and Sales teams to support and run ABM at-scale programs, as well as developing and managing an ABM response mechanism which helps open doors and accelerates deals with priority accounts. The successful individual in this role will be collaborative, passionate, customer-centric, and a data-driven ABM practitioner who knows how to leverage 3P/1P purchase intent signals, effectively report on program effectiveness, and apply insight and intuition to determine the right pivots in strategy, pilots, and plan.
Position may be located in Seattle, San Francisco Bay Area, New York, or Austin, TX.
Key job responsibilities
• Lead 36-month Account-Based Marketing strategy for a subset of priority Enterprise customers.
• Drive multi-channel (i.e. paid media, email, events, and sales outreach) ABM campaigns which leverage 1P and 3P account-based intent/interest signals, in coordination with cross-functional teams
• Enable Field Marketing teams across Geos to apply scalable ABM programs to prioritized account sets, while providing ongoing support and guidance.
• Manage external agencies to design, execute, and support ABM campaigns and tactics.
• Work with other cross-functional marketing and sales teams to drive customer engagement and effectively report on results
• Collaborate with marketing and sales operations to establish and improve marketing technology, process, and reporting capabilities which support a more account-based marketing approach.
• Provide insightful inputs into regular inspection mechanisms (i.e. Weekly/Monthly/Quarterly Business Reviews) while ensuring we are meeting program milestones and providing stakeholders/leadership visibility into program success and/or learnings.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
The Account-Based Marketing Manager role will hold four main responsibilities. This includes driving short-term ABM at-scale pilots that deliver results and demonstrate impact, developing the long-term strategy for distinct cohorts of priority customers, and aligning with the Global Campaigns team to implement ABM programs at a Global scale. The Account-Based Marketing Manager will also be responsible for enabling and educating Field Marketing, Partner Marketing, and Sales teams to support and run ABM at-scale programs, as well as developing and managing an ABM response mechanism which helps open doors and accelerates deals with priority accounts. The successful individual in this role will be collaborative, passionate, customer-centric, and a data-driven ABM practitioner who knows how to leverage 3P/1P purchase intent signals, effectively report on program effectiveness, and apply insight and intuition to determine the right pivots in strategy, pilots, and plan.
Position may be located in Seattle, San Francisco Bay Area, New York, or Austin, TX.
Key job responsibilities
• Lead 36-month Account-Based Marketing strategy for a subset of priority Enterprise customers.
• Drive multi-channel (i.e. paid media, email, events, and sales outreach) ABM campaigns which leverage 1P and 3P account-based intent/interest signals, in coordination with cross-functional teams
• Enable Field Marketing teams across Geos to apply scalable ABM programs to prioritized account sets, while providing ongoing support and guidance.
• Manage external agencies to design, execute, and support ABM campaigns and tactics.
• Work with other cross-functional marketing and sales teams to drive customer engagement and effectively report on results
• Collaborate with marketing and sales operations to establish and improve marketing technology, process, and reporting capabilities which support a more account-based marketing approach.
• Provide insightful inputs into regular inspection mechanisms (i.e. Weekly/Monthly/Quarterly Business Reviews) while ensuring we are meeting program milestones and providing stakeholders/leadership visibility into program success and/or learnings.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
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