I. Title: Business Development Representative

II. PURPOSE: Manage the day to day sales and marketing activities for Caring Transitions. Develop long term network referral sources. Develop short and long term marketing strategies.

III. Serve as the main point of contact with referral sources and suspects/prospects. Work closely with our team to identify and analyze prospect needs and wants. Communicate with prospects to identify and structure goals. Take increasing responsibility for the sales and closing process.

IV. Improve and expand the Caring Transitions business through innovation, implementation, documentation and quantification of our marketing processes.

V. This position is a per diem role and hours depend on business needs.

VI. MAJOR RESPONSIBILITY AREAS
• Develop relationships with networking and referral source partners through regular meetings, phone calls and electronic communications
• Manage and improve lead generation, assist in converting leads to sales
• Coordinate and lead prospect meetings with a prepared agenda
• Sell service packages that meet the needs, wants and objectives of senior clients
• Schedule and present at trade shows, public education events, and networking events
• Work with management and Marketing Support Specialist to originate content and success stories for business communications, social media, referral partners, public education, and media relations
• Develop and implement marketing plans, including product positioning, campaign strategies, and market strategy insights
• Understand, discover and leverage strategic business opportunities and partnerships
• Schedule and manage marketing tactics and activities utilizing cross-functional project management and social media tools
• Maintain effective internal communications regarding marketing functions and activities